odd-even pricing — /ɒd i:v(ə)n ˌpraɪsɪŋ/ noun the practice of using odd numbers such as 0.95 or 0.99 or even numbers such as 1.00 or 2.50 when pricing, because this seems to be most effective psychologically in persuading customers to buy ● Students can study the… … Marketing dictionary in english
odd-even pricing — The pricing of a product so that the price ends in an odd number of pence, which is not far below the next number of pounds. For example, £4. 99 might be used in preference to £5. 00 in order to make the product appear cheaper … Big dictionary of business and management
Psychological pricing — Example of psychological pricing at a gas station Psychological pricing or price ending is a marketing practice based on the theory that certain prices have a psychological impact. The retail prices are often expressed as odd prices : a little… … Wikipedia
НЕОКРУГЛЕННЫЕ ЦЕНЫ — (odd even pricing) Установление на продукт такой цены, которая оканчивается нечетным числом пенсов, так чтобы до следующего фунта стерлингов их требовалось добавить совсем немного. Например, чтобы стоимость товара выглядела более дешевой (если не … Словарь бизнес-терминов
Road space rationing — (Spanish: Restricción vehicular ; Portuguese: Rodízio veicular ) is a travel demand management strategy aimed to reduce the negative externalities generated by peak urban travel demand in excess of available supply or road capacity, through… … Wikipedia
List of marketing topics — This is a list of marketing topics. Marketing fundamentals * [ [Marketing] * Consumer * Business Marketing * Core * Customer ** Customer lifetime value (CLV) ** Customer relationship management (CRM) * Marketing mix * Marketing orientation, also… … Wikipedia
Price point — Price points are prices at which demand is relatively high. In introductory microeconomics, a demand curve is downward sloping to the right and either linear or gently convex to the origin. The first is usually true, but the second is only… … Wikipedia
transportation — /trans peuhr tay sheuhn/, n. 1. the act of transporting. 2. the state of being transported. 3. the means of transport or conveyance. 4. the business of conveying people, goods, etc. 5. price of travel or transport by public conveyance; fare. 6.… … Universalium
Restricción vehicular — Saltar a navegación, búsqueda La congestión de tránsito persiste a pesar de que la ciudad de São Paulo implantó desde 1997 la restricción rotativa de acceso. São Paulo, Brasil. Restricción vehicular es una medida de … Wikipedia Español
china — /chuy neuh/, n. 1. a translucent ceramic material, biscuit fired at a high temperature, its glaze fired at a low temperature. 2. any porcelain ware. 3. plates, cups, saucers, etc., collectively. 4. figurines made of porcelain or ceramic material … Universalium
China — /chuy neuh/, n. 1. People s Republic of, a country in E Asia. 1,221,591,778; 3,691,502 sq. mi. (9,560,990 sq. km). Cap.: Beijing. 2. Republic of. Also called Nationalist China. a republic consisting mainly of the island of Taiwan off the SE coast … Universalium